WebMD - Job Description

WebMD LogoCrooked River Productions teamed agency veteran Tom Nelson of the Gardner-Nelson Project with renowned cinematographer Ellen Kuras* ("Analyze That", "Blow", "Summer of Sam"), for this graceful commercial.  Comprised of portraits of people whose lives were saved by LifePak portable defibrillators, the spot is effective and powerful in its simplicity, and is driven by its casting and locations.

*Congratulations to Ellen Kuras on
winning the 2002 Sundance Award
in Best Cinematography for her
work on the film "Personal Velocity"


KEY FRAMES
Man_In_Entryway Man_In_Hospital Man_On_Street Talent_In_Kitchen


PRODUCTION STILLS

Ellen_Thinking

D.P. Ellen Kuras sets up her shot

Ellen_At_Camera

Ellen frames up to shoot

Production Team Meeting

The production team strategizes together


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