Conceived as an effective storytelling vehicle through which to communicate cable provider Optimum’s broad range of services and features, these commercials utilize subtle humor and a likable couple to achieve their goals.
Shooting 5 dialog-intensive spots during each of the two day campaigns required a flexible lighting setup and extensive pre-production planning.
With all scenes occurring inside the same loft location, the young couple’s apartment became an equally important “third character” in this successful series.
Post production by Blue Rock.