Pairing the Alexa with a Revolution probe lens system and mounting the whole operation on a motion control rig was the only way to achieve a startlingly realistic spot for the Newton’s brand of Nabisco. Pre-visualizations laid the framework for the motion control moves and food styling played an integral role to create maximum appetite appeal.
Full of taste-inducing fruit close-ups, the final spot takes the viewer into a macro-photography world featuring Newton’s ingredients.
VFX by Mass Market.