Agency Gardner Nelson + Partners harnessed the expertise of Crooked River to produce the very first round of these popular and ubiquitous campaigns featuring Cablevision’s “Optimum Guy”. Now in its sixth year and literally hundreds of spots later, their spokesperson personifies the brand, discussing features and introducing upgrades to Optimum’s triple play of consumer services.
Written and directed by Gardner Nelson’s head creative Tom Nelson and shot with a loyal and steadfast crew, several spots are shot within each shoot day, making cost-efficiency an important component of this already proven and successful formula.