When one of the most recognizable celebrities in the world is appearing in your spot, it needs to be something special, and this project starring Justin Timberlake for Sauza’s premium tequila brand is no exception.
Produced for VFX heavyweight Strange Beast (Passion Pictures), the job entailed substantial pre-viz and rehearsal to ensure tight choreography between the talent actions and the living set he inhabits. Practical front and rear projections work together with the final VFX to create a virtual universe, telling the story of tequila and Don Sauza, the eponymous distiller.
VFX by Strange Beast (Passion Pictures)