Part of an innovative campaign of cross-marketing promos relying on USA’s slogan to feature “real people and real stories”, the network’s partnership with VonageĀ on this project portrays a musician that is an actual Vonage user relating his own VOIP experiences.
Driven by music inspired by the band member and portraying him in the cultural arena that feeds his inspiration, the takeaway effect is documentary in feel yet also effective in successfully promoting both brands.